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Abstractly, all these help towards a better web experience.
On the other hand, the information users provide to websites is their price to get better product recommendations, search results, specific offers, etc. For some visitors, this is unnerving, and they may get annoyed with the relentless stream of targeted ads. However, when websites and apps start sharing data, it gets to the point where marketers can get a creepily accurate image of you.
Individual IP addresses of visitors and the browsers they useĪll the above information sounds harmless. The particular actions of visitors when they’re accessing the pages. What are the searches that led them to the content they viewed. The amount of time visitors spend on the website and on each page. In general, Google Analytics will collect at least the following information from a website’s guests. The collected data can be used for marketing, conversion rate optimization, user experience (UX) improvement, auditing, etc. Tracking user behavior is very beneficial for website owners. Why You Should Block Google Analytics from Tracking You